“Rights holders watch every pixel we add. We needed something that only fires when we’re already saying ‘not in your region’—not another sitewide ad product. The blocked-only model is what made it workable.”
Context
A regional streaming service acquires viewers through web and app marketing. Many visitors arrive from unsupported territories due to SEO, social, and word of mouth.
Challenge
Territorial rights limit where content can be shown. Partnerships and legal were sensitive to broad affiliate placements that could appear next to brand or catalog experiences.
Approach
- Limited AffilFinder to geo-block and unavailable-region experiences only.
- Allowlisted entertainment-adjacent offers appropriate to blocked users’ markets.
- Shared event exports with finance and partnerships for transparency.
Outcome (directional)
- Incremental PPC without changing the core subscriber path for allowed regions.
- Clear narrative for rights discussions: affiliate UI appears only when content is already unavailable.
Company name withheld during beta.