Median overlay CTR (all verticals)
1.0%–1.6%
after 2-week tuning window
Indicative CPC band (tier-1 markets)
$0.30–$1.40
iGaming + finance dominate the upper half
Share of blocked sessions converting to a click
0.6%–1.4%
depends heavily on creative + region match
Time from script install → first paid click
median ~24h
longer with strict allowlists
Methodology
Numbers come from anonymised AffilFinder dashboard telemetry across the 90 days preceding publication. We exclude:
- Accounts in their first 14 days (still in the tuning window).
- Accounts processing fewer than 5,000 blocked sessions / month (not statistically meaningful).
- Outliers above the 95th percentile in either direction.
We report ranges, not single numbers. Verticals and regions vary widely; using a single average would be misleading.
By vertical
- iGaming. CTR runs 1.2%–2.0% in tier-1 markets where displaced players have clear intent. CPC band $0.40–$1.60. Strongest: DE, ES, BR, CA-Ontario.
- Finance / fintech. CTR runs 0.7%–1.2%, lower than iGaming but with steady CPC of $0.30–$1.20. FCA / BaFin restrictions create real blocked-traffic supply.
- Streaming / OTT. CTR runs 1.0%–1.6%, CPC band $0.20–$0.80. Volume is large but per-click value is lower.
- E-commerce / regional retail. CTR varies most: 0.5%–1.8% depending on whether the visitor was looking for the product vs the brand. CPC band $0.20–$0.90.
By region
- Tier-1 (US, UK, DE, CA, AU). Largest CPC variance and the widest advertiser pool — overlays settle quickly into stable performance.
- Mid-tier EU (ES, IT, NL). Strong CTR; CPC compressed by recent licensing changes.
- LATAM (BR, MX, AR). Volume growing fast post-licensing in BR; CPCs catching up but still 30–50% below tier-1.
- APAC (JP, AU, KR, SG). Smaller but high-CPC pockets in iGaming and crypto-adjacent finance.
What moves the numbers
The largest CTR/CPC swings we observe come from, in order:
1. Creative copy match to vertical (~30–60% swing).
2. Region accuracy — overlays that match the visitor's specific country, not just region (~15–30% swing).
3. Publisher allowlist tightness — the right advertisers on the right placements (~10–20% swing).
4. Time-of-day / day-of-week for entertainment verticals (~5–15% swing).
Reproducing this with your own numbers
Plug your own assumptions into the earnings estimator for a directional model. If you want to compare against your own dashboard, sign in and look at the Blocked → Click funnel for the last 90 days.
Sources
- AffilFinder anonymised dashboard telemetry, Jan–Apr 2026
- Public regulator releases (UKGC, GGL, DGOJ, SPA Brazil)