iGaming regulation in United Kingdom
UKGC licensing ringfences gambling traffic; FCA rules constrain how high-risk financial offers can be promoted. Significant blocked traffic on regulated and restricted properties.
What gets blocked here
- Non-UKGC casinos and sportsbooks
- FCA-restricted CFD, crypto, and high-yield finance offers
- BBC iPlayer and other UK-only OTT for international visitors
For igaming publishers in United Kingdom
Region-restricted casino and betting sites—show relevant offers to blocked visitors. Monetize geo-blocked traffic with AffilFinder. AffilFinder detects UK visitors who can't access your offer and shows a sponsored alternative — you earn pay-per-click without compromising compliance.
- Built for region-sensitive verticals: you control who sees what and where.
- Lightweight script and API; no heavy client logic. Fast load and reliable geo resolution.
- Full event pipeline: blocked, served, impression, click—so you can reconcile and optimize.
For advertisers targeting United Kingdom
Reach visitors on region-locked casino and betting sites. Get your offer in front of blocked traffic in iGaming. List your offer with country and region targeting for United Kingdom (GB) and reach high-intent UK visitors who landed on a blocked page.
For advertisers — full overviewGet started in United Kingdom
One script. Two minutes. Pay per click. Geo rules per site, no backend changes.
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